Business Energy Advice

How To Promote Affiliate Products On Google Adwords

By Pawel Reszka

Google Adwords represents a great way to gain relevant ads into your website. The good thing about it is that it allows you to earn income even if you don’t have any products of your own. The best part? You don’t need to do any of the promotion as all of it is taken care of by Google itself.

How it works

You will firstly need to sign up for one or more affiliate programs and get the respective codes for these. The best option would be to work through a single banner or umbrella which will bring in plenty of affiliate programs all under a single roof. This way you can undertake on selling as many affiliate products as you can and start on the marketing efforts. The good thing about Adwords is that even if you have limited funds you can do well. It’s because Google enables you to plan out your budget and thus keep costs low as you want it. You just need to pay an initial amount which is fairly reasonable. Also, another great thing about Adwords is that you don’t need to do any promotion by yourself. Everything is done by Google. They have their own robust promotional package through which you can easily convince customers to buy your products online.

Getting started

You will need to register for a Google Adwords account. All you need to do is verify your own email ID in order to start churning out ads for the products. You will then receive a confirmation from Google saying your application has been accepted.



With Google’s Adwords you will be able to diversify your market base very easily. You can try out different ads as per your interests. You can select ads as per the target market of choice. The ultimate objective of your affiliate program is to get people to click on your affiliate ad link. To do this, you need to ensure that the text on the link does not give away the fact that you’re redirecting clients to another site. You need to camouflage this as effectively as you can.

Budget constraints

With Google’s Adwords it is possible for you to set your initial pricing to as low as even 1 cent for each click. However, this might rob you of sales in the long term. Instead you could opt for pricing packages like 5 or 10 cents for each click. You can even mention the amount you can afford to pay out each day. You can even avail options to restrict your ads click throughs to just 3 per day. When you are starting out it is sensible to start out small. So initially a 2-5 dollar per day is good enough amount.

The implementation

Once you have decided on the pricing and made payment, Google will take over. It will place all of your ads on all relevant search engine results. It will also display these ads on sites which have Adsense. If anyone is searching for EBay, then too your ads will get displayed on the search engines online. The concept of placing your ads under relevant banners and platforms is to get access to warm markets which are already interested in your product. This in turn increases your chances at getting more click throughs and hence more sales.

Pitfalls to avoid

Many novice affiliate marketers have used Google Adwords only to realize that the commission they are earning is far lesser than the amount they have invested. This can be a de-motivating factor for many. Therefore, the best approach is to start out small and then do plenty of research and study as you go along. You also need to learn from the mistakes made by other affiliate marketers. That way you don’t have to reinvent the wheel again.


One great thing about using Google’s Adwords to promote your affiliate products, is that it gives you great visibility. You can almost instantly get your affiliate links into Google’s first page. All this without even having your own website! But yes, it can be a little expensive in the beginning. However, like it has been mentioned earlier, it pays to be modest and start out small initially. Supplement your promotional efforts with lots of research.

About the Author: Want to make serious income by advertising


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